Category: Customer Psychology

Will luxury still be luxury, if it is made easy and convenient under digitization?

Luxury is a relative term and hence its usage in this article is based on my personal opinion – representative of the middle class – as a both seller and buyer of luxury. Exploring the prospects of “disruption” in jewelry industry, I was intrigued by … Continue reading Will luxury still be luxury, if it is made easy and convenient under digitization?

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